About Us

At BlairCo., we believe in the beauty of simplicity — in soft waves, slow mornings, and styling that honors your hair’s natural rhythm.

What began as a personal journey to find gentle, effective alternatives to heat styling has blossomed into a curated collection of beautiful, damage-free essentials for every hair ritual. Founded by Ashleigh Blair, BlairCo. is rooted in the desire to make effortless beauty more accessible — and more intentional.

Beauty That’s Kind to Your Hair

Our signature collection of heatless curl essentials was designed to give you those dreamy, just-woke-up-like-this curls — without heat, damage, or stress. Each product is created to be as functional as it is beautiful, helping you feel confident while protecting your strands.

More Than Just Curls

From claw clips and scrunchies, to microfiber hair towels and hair jewelry, every piece is chosen with care to make your everyday routine feel like a little luxury. Whether you’re getting ready for the day, winding down at night, or sharing a self-care moment with your little one, BlairCo. is there with you.

A Brand for All Ages

Our BlairCo. Kids collection brings the same magic to the next generation — with soft, safe, and oh-so-sweet accessories for your littles. Because good hair days should start young.

Designed With Heart

Every product is thoughtfully designed with a feminine, modern aesthetic, blending gentle textures with soft tones and timeless functionality. BlairCo. is more than just pretty — it’s purposeful. It’s about honoring your natural beauty, slowing down your routine, and creating everyday moments of self-love.

Welcome to your new favorite hair ritual. We’re so glad you’re here.

— The BlairCo. Team