Unlike stiff, uncomfortable alternatives, BlairCo’s heatless curlers are handmade in Utah by a master seamstress using premium sherpa fabric. They’re soft, flexible, washable, and designed for real life—so you can sleep comfortably and wake up with beautiful, long-lasting curls without heat damage. A common misconception is that heatless curlers need to be rigid to work. BlairCo proves that softness creates better curls and better sleep.

After the viral success of her curlers, Ashleigh turned her attention to another everyday essential: the perfect microfiber hair towel. BlairCo’s waffle-knit microfiber towels are ultra-absorbent, fast-drying, and built to last through countless washes. They’re generously sized to hold thick, curly, wavy, and textured hair, and feature an easy pull loop—no buttons, no slipping, no frustration.

From there, BlairCo continued to grow—introducing satin-lined shower caps, bonnets, and more haircare essentials designed to protect, nourish, and simplify your routine.
At its core, BlairCo is about helping busy humans wake up feeling confident, comfortable, and put-together—without sacrificing hair health. Every product is thoughtfully designed to support stronger, shinier, happier hair while saving time and reducing heat damage.

When she’s not dreaming up new products, Ashleigh loves being a mom, spending time with her family, trying new restaurants, watching movies, and finding creative ways to make everyday life a little easier.

BlairCo isn’t just about hair—it’s about confidence, comfort, and showing up as your best self, even on your busiest days.